21/11/13

Read your label

When I am grocery shopping I seek out food with clean labels. Clean labeling refers to the number of natural ingredients in the food product. Whenever I eat a packaged food, I’m looking for real ingredients from natural plant based foods. I don’t want to see a whole lot of fillers and numbers that relate to chemicals and other unnatural ingredients.

During a conversation with Kelly Slater on the Chia farms this summer, we chatted a lot about farming and eating clean food direct from farms. Kelly shared how he educated himself on nutrition, by knowing everything he was putting into his body to keep a competitive edge, Kelly says “I read every ingredient panel of everything I buy. I think it is hugely important. I couldn’t understand why someone wouldn’t want to read that.”

When reading processed food labels, it’s important to note that the ingredients are listed in order of predominance, from highest to lowest quantity present in the product. For example, our Banana Chia Pod label lists the ingredients as follows:

Our Chia Pod is a great example of a clean label – 3 ingredients that are easily identifiable. The order the ingredients appear means that there is more Chia Seed Gel than Banana Puree or Coconut Milk in a Banana Chia Pod. Conversely, there is the least amount of Coconut Milk.

Below is an example of a non-clean label. It is a long list that includes ingredients that are not all identifiable. You can see that this product is made from many processed ingredients that are not found in nature. It’s also important to note that sugar is the third ingredient listed out of 41. It’s always a good idea to look at the nutritional panel as well as the ingredients list, to see just how many grams of sugar you would be consuming.

Next time you’re at the grocery store, I recommend taking a minute to read product labels so you know what you’re really eating.

Have a wonderful day,
John Foss